Key words: network marketing, small and medium sized enterprises, sales strategy analysis
Is assorted is the network marketing? “the network marketing is an enterprise overall marketing strategy constituent, is to realize, take the Internet which the enterprise overall operation objectives carry on as essential method building on-line condition of business each kind of activity. This article network marketings concept start, summarized the present network marketing to take one kind new and the effective method in the small and medium-sized enterprise application strategy. This article fundamental research may carry on the network marketing for our countrys small and medium-sized enterprise to provide a more widespread mentality, promotes Our country Small and medium-sized enterprise modern management advancement, urges the enterprise superintendents to change the marketing idea, knows the network marketing, brings more economic efficiencies to the enterprise. Simultaneously the present paper has constructed the mature network marketing in the small and medium-sized enterprise application plan, applies the present paper in the network marketing practice work, can lead Our country Small and medium-sized enterprise the development, has the better management achievements to unify Our country Small and medium-sized enterprise the present situation, adopts the strategy which positively in view of the small and medium-sized enterprise network marketing existences question deals, promotes our country Small and medium-sized enterprise fast development. Only the environment which and own characteristic locates from the country small and medium-sized enterprise embark, elaborated the small and medium-sized enterprise marketing innovation necessity and the feasibility, as well as the small and medium-sized enterprise only then formulates suits own condition the marketing innovation strategy to carry on the unceasing innovation only then to be able in the keen competition the survival and the development. key word: Network marketing, small and medium-sized enterprise, marketing strategy analysis
What is Network Marketing? Network marketing is the overall marketing strategy as an integral part of the enterprise to achieve the overall objectives of the business to the Internet as the basic means to create a variety of online activities of the business environment. In this paper, the concept of network marketing began, summed up the current Network Marketing as a new and effective means of application in small and medium-sized strategy. In this paper, the theoretical study for Chinas small and medium-sized network marketing provide a wider range of ideas and the promotion of small and medium-sized modern management processes, enterprise managers to change marketing concepts, understanding of network marketing, to bring more cost-effective enterprise. At the same time, this paper established a mature sales network in small and medium-sized applications, the network will be used in this paper, the practice of marketing work to promote small and medium enterprises in China development, resulting in better operating performance combined with the status quo of Chinas small and medium enterprises, Internet Marketing for small and medium-sized problems in a positive response strategy in order to promote the rapid development of Chinas small and medium enterprises. Only small and medium enterprises from the countrys environment and its own characteristics starting discussed the need for innovative small and medium-sized marketing and feasibility, as well as small and medium-sized only for their own conditions for the development of innovative marketing strategies to constant innovation in the fierce competition for survival and development.